Joya de Nicaragua is famous for operating as the first and oldest cigar factory and brand in Nicaragua. The company was founded in 1968 by J.F. Bermejo and Simón Camacho, then known as Nicaragua Cigar Co. (with Joya de Nicaragua being the cigar brand that the factory rolled). The company has endured many hardships over the years, including multiple ownerships and even factory rebuilding.
In 1994, the company was purchased by Dr. Alejandro Ernesto Martínez Cuenca, eventually renaming the company Joya de Nicaragua and entering into its most successful period since its founding. Joya celebrated its 50th anniversary in 2018, now including a well-rounded suite of cigars for both modern and classically geared enthusiasts—but always with a focus on Nicaraguan tobacco.
The history of Joya de Nicaragua is as rich as Nicaragua's evolution over the last five decades as one of the most complex and enchanting countries in Latin America.
We are honored and humbled of our history, because of it we can talk about our experience with authenticity. We invite you to explore our beginnings and traditions as we continue to build towards a future of hope.
—Joya de Nicaragua