Joya de Nicaragua

Joya de Nicaragua is famous for operating as the first and oldest cigar factory and brand in Nicaragua. The company was founded in 1968 by J.F. Bermejo and Simón Camacho, then known as Nicaragua Cigar Co. (with Joya de Nicaragua being the cigar brand that the factory rolled). The company has endured many hardships over the years, including multiple ownerships and even factory rebuilding.

In 1994, the company was purchased by Dr. Alejandro Ernesto Martínez Cuenca, eventually renaming the company Joya de Nicaragua and entering into its most successful period since its founding. Joya celebrated its 50th anniversary in 2018, now including a well-rounded suite of cigars for both modern and classically geared enthusiasts—but always with a focus on Nicaraguan tobacco.

The history of Joya de Nicaragua is as rich as Nicaragua's evolution over the last five decades as one of the most complex and enchanting countries in Latin America.
We are honored and humbled of our history, because of it we can talk about our experience with authenticity. We invite you to explore our beginnings and traditions as we continue to build towards a future of hope.
—Joya de Nicaragua


  • Company founded in 1968
  • Oldest factory in Nicaragua
  • Originally named Nicaragua Cigar Co.
  • Joya de Nicaragua was first Nicaraguan cigar brand marketed worldwide
  • Was once the official cigar selection at the White House during the 1970s
  • Factory was bombed/destroyed during Nicaraguan Revolution in 1978
  • Acquired by Doctor Alejandro Martínez Cuenca in 1994
  • Released Antaño 1970 cigar in 2001 -- becoming known as the benchmark in full-bodied cigars and helping to usher in today's trend in the cigar market
  • Known for Nicaraguan puro blends and full-bodied profiles
  • Cigars began distribution in the U.S. by Drew Estate in 2008
  • Company renamed Joya de Nicaragua in 2009
  • Celebrated 50th anniversary in 2018 -- released Cinco Décadas cigar in commemoration








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