Camacho Criollo

Camacho Criollo came about in 2013 as an overhauled version of the company's former Camacho Havana brand. After Camacho was acquired by Oettinger Davidoff Group in 2008 (and following the departure of former leadership with the Eiroa family), the new ownership began developing a completely revamped and modernized persona for Camacho.

The complete Camacho portfolio was consolidated to a select few brands, with each cigar showing different color variations of the same overall band/packaging. Camacho Criollo took on a clean design and a bright yellow color scheme (a look somewhat foreign to the traditional vibe of the premium cigar scene), tweaking the original Camacho Havana cigar to include Dominican Piloto Cubano leaves in the cigar's filler. In addition, the Criollo-seed wrapper was altered to showcase a fourth-priming leaf instead of the former third-priming (moving up the plant to a slightly stronger leaf).

This move came as part of the brand's updated marketing strategy, known as "The Bold Standard." Camacho describes the Criollo as "a spin on the taste profile of modern day Cuban cigars."