Intemperance BA XXI

Following the ratification of the 18th Amendment, an intemperance movement was born. The Volstead Act had effectively turned every consumer, merchant and producer of alcohol into a criminal; organized crime took root. Without market and regulatory controls, alcohol became more dangerous to consume. The court system was brought to the brink of failure under the weight of criminal and civil cases related to prohibition. After a little more than a decade, public opinion had been turned and the effort to repeal prohibition emerged victorious with the ratification of the 21st Amendment to the Constitution of the United States.

Despite the dismal failure of this ‘noble experiment’, the temperance movement marches on. Perhaps this is no better represented than in the form of the modern tobacco control movement, also known as the anti-smoking movement.

In the last sixty years, this anti-smoking movement has grown in influence and power much in the same way the temperance movement before it grew. We believe that it is well past time to initiate our own modern intemperance movement.

—RomaCraft Tobac