Protocol Eliot Ness Natural

The Sir Robert Peel was a total change of direction for the company. We wanted to offer our supporters a more regal product from marketing, packaging, and to the actual tobacco used in the blend. We wanted to stay true to our working class supporters, but wanted to also offer them a higher end product. Sometimes the average working Joe likes to put on a suit and get a little fancy while smoking his cigar. It was a bold move and it paid off. The Protocol Sir Robert Peel was and continues to be a tremendous success for us. We figured why not continue on the coattails of that success.

—Juan Cancel, co-owner of Cubariqueño Cigar Co.